ALEJANDRA SAN

Yellowtail Rebrand

Brand Identity, Packaging

Photography:
Brigid Ashe Moore
@b.a.m_photography

Illustrations:
Emily Lo
@emuhlo.art

Inspired by the evolving wine culture, this rebranding project focuses on Yellowtail, a globally recognized Australian wine brand. With a passion for Yellowtail's affordability and eye-catching packaging, the objective is to align the brand with contemporary consumer preferences. The redesign includes new wine labels, a modern logo, and an updated marketing visuals and social media presence to enhance its relevance in the evolving wine industry.