ALEJANDRA SAN

Yellowtail Rebrand

Brand Identity, Packaging

Photography:
Brigid Ashe Moore
@b.a.m_photography

Illustrations:
Emily Lo
@emuhlo.art

Inspired by the evolving wine culture, this rebranding project focuses on Yellowtail, a globally recognized Australian wine brand. With a passion for Yellowtail's affordability and eye-catching packaging, the objective is to align the brand with contemporary consumer preferences. The redesign includes new wine labels, a modern logo, and an updated marketing visuals and social media presence to enhance its relevance in the evolving wine industry.






30th District 

Brand Identity

The 30th District, an entertainment district in Savannah, caters to young adults, locals, and tourists seeking an authentic experience. Located at the city's heart, it offers easy access to attractions and hidden gems. Whether you want to Drink, Walk, or Relax, it provides an immersive adventure that encompasses way-finding, posters, social media content, and merchandise, all curated to suit diverse interests and ensure a memorable Savannah entertainment experience.

















Bikes! A Guide

Book Design

Photography:
Brigid Ashe Moore
@b.a.m_photography

Bikes! A Buyer's Guide is a must-have for both college students and city commuters. This informative book covers bike history, anatomy, urban cycling tips, and a “Build Your Own Bike” section. In partnership with State Bicycle, it offers a unique feature: fill out the scantron, submit it on their website, and receive customized bike parts and assembly instructions at your doorstep, ensuring a personalized biking experience.







Nomadic Method

Brand Identity

The Nomadic Method captures Kathmandu through a photographic journey. Following a photographer returning home after years abroad, the images narrate his visual tale of reconnecting with his childhood land.

Segmented by colors, the photos depict Mountains, Farmlands, and City, offering Kathmandu from a native's perspective. Volume 4 in a series exploring Nepal, this perfectly bound photobook reflects the artist's unique lens on his hometown.





TedTalk x Lera Boroditsky

Print and Production, Book Design

Photography:

Brigid Ashe Moore
@b.a.m_photography

This booklet based on Lera Boroditsky’s TED Talk, “How language shapes the way we think” is this project’s print component. Inspired by Banana-grams and children’s learning books, my piece will communicate and inform through reading and interacting with it. This piece includes dynamic spreads, visually engaging illustrations, and an AR element that will translate the book in the languages available.