Cookman Rebrand

Brand Identity, Strategy

Brigid Ashe Moore

Emily Lo

This rebrand initiative is aimed at rejuvenating the brand identity of Cookman USA, a company known for its expertise in crafting versatile chef's pants. However, the objective is to broaden its appeal and target a wider audience. The core concept behind this rebrand effort revolves around the notion that, much like the universal appeal of cooking itself, these pants are designed to cater to a diverse range of individuals.